You may not "do facebook" but it's unlikely that you do not GOOGLE search.
One training event I went to actually compared it to the phenomenon of when you meet someone of interest at a bar/nightclub you sneak away quickly to GOOGLE them before deciding if a date is worthwhile.
For you it may be to find a dog groomer OR a nice restaurant. For some buyers, they google EVERY address they like and often work with the realtor they see there. That's where my expertise comes in.
Here are just a few of the 1000s of properties that will link to me either in 1st or in the top 5 as of June 2011.
The results are the same with 1000s of addresses thanks to an expert SEO (search engine optimization) team, it means that I may often reach the buyers first & that begins our search.